In honor of Pokemon hitting their 20th anniversary, The Pokémon Company, has released Pokemon Go! Needless to say the game's a hit. This game has caught the attention of not only the millennials but people of all demographics, pyschographics, and geographies as it is now availablein 26 countries.
The franchise began as a pair of video games for the original Game Boy, developed by Game Freak and published by Nintendo. The franchise now spans video games, trading card games, animated television shows and movies, comic books, and toys. Pokémon is the second-most successful and lucrative video game-based media franchise in the world.
So what is making this game so popular?
One it makes you move. While many are calling it a fitness app in disguise since the game actually makes you have to move to catch them all, others are enjoying the socialization of the game. True you are on a phone catching Pokemon, however, many Pokemon, especially the rare ones takes some teamwork and communications between fellow trainers to get.
So here's the basics of the game. You start out as your character with a gamer-tag or username. You get to start with a starter Pokemon. If you watched the 1990s show you know it's Squirtle, Charmander or Bulbasaur. Here's a hint, run away from theses choices and you'll get Pikachu. It does not matter what you start with.
Once you get to Level 5, you get to pick a team. I myself am Team Mystic. Other teams are Valor and Instinct. This will become more important when more updates made available.
So why should people care?
Its a nostalgia trip if you ever liked Pokemon. While you play the game you get to feel like that kid who wanted to become a Pokemon Master and enjoy seeing other adults and kids playing along as well.
If you're a business: Pokestops
Pokéstops are places of interest – churches, memorial plaques, statues, businesses, etc – they will “drop” Pokéballs, Potions & Revives, (medicines for battle-worn Pokémon) and more.
Tap on the Pokéstop when it turns into a series of concentric circles and then spin the central one, then enjoy.
These Pokestops are important because you can also drop a lure on it. Business can take part in this and attract Pokemon trainers because this lures Pokemon to these spots.
So what should a business do to grab the Pokemon Go Trainers Attention?
Businesses can grab trainers attentions by:
- Moving Pokemon merchandise towards the front and let Pokemon teams gear up.
- Investing in lures to drive trainers to your business.
Lures are affordable: Let's do the math. With $100 netting you 14,500 Pokecoins and an eight-pack of Lures costing 680 Pokecoins:
14,500 Pokecoins / 680 = 21 eight-packs of lures
(21 * 8)/2 = 84 hours
$100/84 hours = $1.19 per hour
Businesses located near Gyms:
- Giveaways: Order Pokemon Gym badges from a supplier that can customize them for your business. A quick Google search of the keywords "Pokemon Gym badge" and "custom" should get you what you need.
- Keep score: Put up a sandwich board announcing which team is currently in control of your Gym, and then offer a discount to members of that team! Don't worry about staying updated on which team is winning-just ask those who are participating in the promotion to inform you when the gym has changed hands.
- Get social: Take in-game screenshots and post them on the social-media platforms where you're active. Use hashtags like #pokemongo and #pokemon to get the message out to your potential new customers.
I'd suggest having a Gym Event one day if you're going to do this, because of the turn over rate for most gyms.
Lastly, be creative and market to all teams, not just the team you are on.