Pokémon GO Teams up with Corporate Sponsorship
People across the world have been playing Pokémon GO since its release, in July of 2016. I started my Pokemon Go adventure about 2 days after it came out. Currently, I'm level 28; Team Mystic.
I've spent plenty of time walking around nest locations trying to "catch 'em all." I've stacked pidgeys, weedles, and rattatas as I evolved through the levels. The socialization of the game has gone through many phases already. It only took about a month for it to become a trend. By the time September hit, the true fans and the ones whom had in love with the game stayed. By October some of its fans returned with Ninatics first event.
Pokemon Go has Pokestops, places were trainers are able to collect items for their Pokemon. Many of these were historical landmarks or small businesses. Some small businesses, libraries, and others spent money on lures and other in game items that would attract trainers to its locations. It increased foot traffic around the area that otherwise would not have been there; hopefully generating sales. Though sometimes trainers simply lottered in hopes to catch something rare.
Now we are seeing corporate businesses interested in the becoming Pokestops & Pokegyms. The great thing about the Pokemon Go sponsorship deals is that they don’t affect the gameplay in any noticeable way. The first was Japan’s 3,000 McDonald’s locations.
Niantic Labs is partnering up with some big-name sponsors to convert certain locations into Poke Stops and gyms inside the game, starting with McDonald’s. - Jacob Siegal; A sneak peek at Japan’s sponsored Poke Stops in Pokemon Go
Ninatic's hope with their new sponsors is to reignite the buzz that game originally had. Earlier this week, Niantic and Sprint revealed a similar deal to turn Sprint, Boost Mobile and “Sprint at RadioShack” stores into PokéStops and Gyms, which will span over 10,500 locations across the U.S.
Yesterday, after much teasing, they finally confirmed its Sponsorship with Starbucks. Starbucks' Sponsorship went live , it has been confirmed that Starbucks & Sprint have joined Ninatics' Pokemon Go sponsor's will be Pokegyms or Pokestops.