AT&T Is Using Facebook Live to Let Kids Interact With Santa Claus Before Christmas

Around 6.6 million American children in the next year will decide that Santa Claus isn't real. The ad agency, working for client AT&T, wants to help keep the dream alive for kids this weekend with a little tech.  

The endeavor, called Santa Live, starts today at noon ET on AT&T's Facebook page. Mrs. Claus and a group of elves will run around the scene preparing for Christmas.

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AT&T's marketer has been encouraging parents to sign their children up for the event and send in stories written by their kids to potentially see Santa read them. The telecom is letting moms and dads know who made the list and when to tune in to hear their child's names being read out loud by Santa.

Facebook Live audience will be able to interact with the actors by commenting in real time on the social site.  

Personalized videos, captured by camera crews, of Santa reading the kids' stories will be sent to each family as a keepsake.