BBC Three Has Some Critics On Its New Logo

A new logo has been revealed for BBC Three ahead of its move online, with 16 February announced as the date for the channel's switchover.

Though like most logo changes, it is not receiving a warm welcome.  It has been criticized on Twitter for the fact it seems to say BBC II! (in Roman numerals).  Head of marketing, Nikki Carr, acknowledged the critics but added she was "not worried".

"Some people are resistant to change and we wanted to be bold and create something that looks forward and will be around for years to come," she said.
She added the logo needed to work both on TV and as an app icon, saying: "Look at Snapchat. They're doing okay without having Snapchat in their logo."

Many have pointed out the new logo looks similar to a sketch in W1A where the team came up with plans to replace the BBC logo with three bars.



Ms Carr explained the three bars were chosen because the new channel is founded on three principles which underpin everything it does.

"The first is 'make me think'... The second is 'make me laugh'... The third, the exclamation mark, is 'give me a voice', which is what we will do for young people," she said.

That being said people certain gave their voice about the logo

Yesterday BBC Three Posted the following on their Twitter, realizing their mistake:

Content of BBC Three will range from short form films, blogs and animation, to picture-led stories and will be delivered daily via soon to be launched products. 

Personally with any Logo I feel it's much like a Doctor Who regeneration.  At first you absolutely hate it because you either loved the old on or you just didn't mind it.  Then eventually the new on grows on you.  So by the time you like this new logo, they will change it again.

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Elizabeth WatkinsComment