Social Media For Business: Hootsuite

Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies. However, there are still skeptics who still don’t see or understand the benefits of social media for their business

What is Hootsuite?

Hootsuite was created by Ryan Holmes in 2008, as a social media management system for brand management.  Holmes began developing Hootsuite in 2008 through his agency Invoke Media.  The system’s user interface takes the form of a dashboard, and supports social network integrations for: Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr, Instagram, MailChimp, Reddit, Storify, Tumblr, Vimeo and YouTube.


  1. Social media is an easy way to learn about your audience

  2. Social media helps target audiences more effectively

  3. Social media helps find new customers and expand your audience

  4. Social media allows you to receive instant feedback from your customers’ perspective

  5. Improve market intelligence and get ahead of your competitors with social media

  6. Social media can help increase website traffic and search ranking

  7. Share content easier and faster with social media

  8. Social media helps generate leads for one third of the cost

  9. Create meaningful relationships with customers through social media

  10. Social media lets you increase brand awareness and reach with little to no budget


How will it work for my business?

Hootsuite allows for collaboration between a team.  Offering a company's team the ability to post all in one spot.  This lets a company the see what is being posted and when.  Since posts and content, such as pictures and videos can be schedule on your social media platforms everyone knows whats going on.  This can allows for maximum exposure of your brand at the right times for your audience.  

When a schedule message, videos, and content for all your social media.  You have the option of what social media it will send out to. What date and what time. 

Later it can be reviewed in your publisher:

Hootsuite also measures your social media and reports back what works. This will allow the company to be schedule your content and what content to post. 

The most important factor is that you have all your social media in one place that can be viewed easily in what Hootsuite calls a Stream.