Coca-Cola's Ingenious Label Let You Pull Into a Festive Bow for the Holidays

For many, Christmas doesn’t start until the Coca-Cola Christmas Trucks appear on TV and in town – their arrival signals that 'Holidays are Coming'.   This, at the same time as its Coca-Cola Christmas truck tour, year Coca-Cola released the perfect stocking suffers.  These "bow bottles"premiered. 

It was the eleventh doctor that originally reminded us that Bow-Ties are cool.  Well Coca-Cola is here to remind us of that fact again this holiday season.  If you haven't found that perfect gift yet, Coca-Cola might just have you covered and you don't even have to wrap it!

Coca-Cola's new Christmas campaign in the U.K. includes "bow bottles"—1.75-liter containers with a label that transforms into a bow. While lots of brands roll out special packaging for the holidays—grocery store aisles are peppered in red and green this time of the year—the bow is a unique attention grabber.

The delightfully festive bottles are available for Coca-Cola, Coca-Cola Life, Coca-Cola Zero and Diet Coke. Sadly, you can only get them in the U.K.