The Psychology Behind the Adult Coloring Book

Johanna Basford is an artist who graduated from design school in 2005 and is based in Scotland.  Her two two coloring books for grownups pretty much owns two slots of the top seven books on Amazon, but why? 

Coloring is an activity that we tend to associate with children. As we grow older, we put aside our crayons and colored pencils in favor of more respectable writing utensils like pens and highlighters. However, it turns out coloring can be beneficial for adults -- namely for its de-stressing power.

The action involves both logic, by which we color forms, and creativity, when mixing and matching colors. This incorporates the areas of the cerebral cortex involved in vision and fine motor skills [coordination necessary to make small, precise movements]. The relaxation that it provides lowers the activity of the amygdala, a basic part of our brain involved in controlling emotion that is affected by stress.
— Gloria Martínez Ayala

In simplest terms, coloring has a de-stressing effect because when we focus on a particular activity, we focus on it and not on our worries. But it also "brings out our imagination and takes us back to our childhood, a period in which we most certainly had a lot less stress." This leads us immediately and unconsciously to welfare, exposes the specialist.

Not only does it help us relax, our color choices connect us to how we feel on a subconscious level.  Depending on our mood we choose different colors or intensity.

"I've heard from so many people ranging from lawyers, financial advisers, business owners and busy mums, all say the same thing: that colouring in helps them relax. Then there's people who are recuperating from illness or dealing with a difficult time in their lives, they too find the calming, almost meditative effects of colouring is beneficial to them," says Basford.

When Basford first pitched the idea of a grownup coloring book four years ago to the publishers, "colouring for adults wasn't the trend it is now."

You didn't realize coloring for adults was a trend? Its okay, it wasn't till Johanna Basford sold 2 million copies worldwide and launched this coloring craze for adults.  Starting with Secret Garden in March of 2013. 

Event Description Indulge in a bit of nostalgia! Each month, City in a Jar will host a "coloring club" complete with a custom coloring page drawn by a local artist. Tickets are $5 and include a custom coloring page by Noah MacMillan, coloring materials provided by Blick Art Materials and beer specials at Urban Chestnut! Join us as we break out the colored pencils and crayons, grab a beer, and relieve a little stress.  Urban Chestnut Grove Brewery and Bierhall Thursday, November 12th, 6:00 p.m. - 8:00 p.m. When: Thursday, November 12, 2015 from 6:00 PM to 8:00 PM (CST) - Add to Calendar Where:  Urban Chestnut Grove Brewery and Bierhall - 4465 Manchester Avenue St. Louis, MO 63110 - View Map Tickets: EVENTBRITE

Event Description

Indulge in a bit of nostalgia! Each month, City in a Jar will host a "coloring club" complete with a custom coloring page drawn by a local artist.

Tickets are $5 and include a custom coloring page by Noah MacMillan, coloring materials provided by Blick Art Materials and beer specials at Urban Chestnut! Join us as we break out the colored pencils and crayons, grab a beer, and relieve a little stress. 

Urban Chestnut Grove Brewery and Bierhall

Thursday, November 12th, 6:00 p.m. - 8:00 p.m.

When: Thursday, November 12, 2015 from 6:00 PM to 8:00 PM (CST) - Add to Calendar

Where:  Urban Chestnut Grove Brewery and Bierhall - 4465 Manchester Avenue St. Louis, MO 63110 - View Map

Tickets: EVENTBRITE

How much does it cost me? Becoming a member of The Coloring Book Club is a cost efficient way to practice your hobby (which is coloring!). You can choose between several options. If you decide during the first 14 days to move on, you will not be charged! Check out our pricing page for more information. How many eBooks do I receive as a member? Each week, you will receive a brand new eBook with coloring pages which you can immediately print and color. This means you will receive 4+ coloring books per month. Can I get a free sample eBook to see if I like it? Yes, you can. Click here to download a free copy of the coloring book to see if you like it or not. What are the benefits of coloring? Coloring works therapeutically. It helps to calm you down, de-stress and empty your mind. Coloring forces your brain to focus on one thing: coloring and coloring only!

How much does it cost me?

Becoming a member of The Coloring Book Club is a cost efficient way to practice your hobby (which is coloring!). You can choose between several options. If you decide during the first 14 days to move on, you will not be charged! Check out our pricing page for more information.

How many eBooks do I receive as a member?

Each week, you will receive a brand new eBook with coloring pages which you can immediately print and color. This means you will receive 4+ coloring books per month.

Can I get a free sample eBook to see if I like it?

Yes, you can. Click here to download a free copy of the coloring book to see if you like it or not.

What are the benefits of coloring?

Coloring works therapeutically. It helps to calm you down, de-stress and empty your mind. Coloring forces your brain to focus on one thing: coloring and coloring only!

Samples from: Coloring Book Club

So grab your crayons, colored pencils or pens, and book.  Join a coloring club and relax. 

Find More Adult Coloring Books:



Sources:

Brooks, Katherine. "Coloring Isn't Just For Kids. It Can Actually Help Adults Combat Stress." The Huffington Post. TheHuffingtonPost.com, n.d. Web. 09 Oct. 2015.

"Why Millions of Grownups Are Buying These Coloring Books For Adults." Gizmodo. N.p., n.d. Web. 09 Oct. 2015.

"Johanna Basford." Amazon. N.p., n.d. Web. Fall 2015.