The Psychology Behind the Adult Coloring Book
Johanna Basford is an artist who graduated from design school in 2005 and is based in Scotland. Her two two coloring books for grownups pretty much owns two slots of the top seven books on Amazon, but why?
Coloring is an activity that we tend to associate with children. As we grow older, we put aside our crayons and colored pencils in favor of more respectable writing utensils like pens and highlighters. However, it turns out coloring can be beneficial for adults -- namely for its de-stressing power.
In simplest terms, coloring has a de-stressing effect because when we focus on a particular activity, we focus on it and not on our worries. But it also "brings out our imagination and takes us back to our childhood, a period in which we most certainly had a lot less stress." This leads us immediately and unconsciously to welfare, exposes the specialist.
Not only does it help us relax, our color choices connect us to how we feel on a subconscious level. Depending on our mood we choose different colors or intensity.
"I've heard from so many people ranging from lawyers, financial advisers, business owners and busy mums, all say the same thing: that colouring in helps them relax. Then there's people who are recuperating from illness or dealing with a difficult time in their lives, they too find the calming, almost meditative effects of colouring is beneficial to them," says Basford.
When Basford first pitched the idea of a grownup coloring book four years ago to the publishers, "colouring for adults wasn't the trend it is now."
You didn't realize coloring for adults was a trend? Its okay, it wasn't till Johanna Basford sold 2 million copies worldwide and launched this coloring craze for adults. Starting with Secret Garden in March of 2013.
Samples from: Coloring Book Club
So grab your crayons, colored pencils or pens, and book. Join a coloring club and relax.
Find More Adult Coloring Books:
Brooks, Katherine. "Coloring Isn't Just For Kids. It Can Actually Help Adults Combat Stress." The Huffington Post. TheHuffingtonPost.com, n.d. Web. 09 Oct. 2015.
"Why Millions of Grownups Are Buying These Coloring Books For Adults." Gizmodo. N.p., n.d. Web. 09 Oct. 2015.
"Johanna Basford." Amazon. N.p., n.d. Web. Fall 2015.