Toys R US Awwwesome Christmas Ad
The Toys R US Christmas ad this year contains no toys, games or other consumer goods. What is does have is a resonant message about inclusiveness and generosity. The anthem ad "Tree," which debuts next month on broadcast TV is about a with a young girl and an older neighbor who seems at first to be a classic "bah, humbug" curmudgeon. The spot serves as the centerpiece of a campaign called "Awwwesome."
Toys R Us turned to BBDO to deliver that emotion while also reminding Americans that it remains the leader in an increasingly competitive retail market.
Two additional ads will follow the anthem's theme of focusing on the spirit of the season, while new product-focused spots will air on TV and in theaters across the country leading up to Christmas.