Who Are You When You're Hungry This Halloween? #EatASnickers

Jon Neill has landed an ad deal, starring in the Snickers spot below from BBDO New York.  In the ad he pretends to be a killer before settling in to his artful day job. The connection to the product feels a bit tacked on here, but it's nice to see Snickers give a guy like Neill the extra exposure.

If you've ever watched Halloween Wars, you may remember Neill and his carving knife.  He appeared on the show in 2012.

Just in time for the Halloween, builds on the existing Snickers tagline of

“you’re not you when you’re hungry”

by showing three of Neill’s snarling creations and asking,

“who are you when you’re hungry?

It also showcases Snickers’ new personalized packaging, with hunger symptoms and personalities such as drama mama, loopy and feisty seen on pack.

Check out more of Neill's insane creations over at his website.



Elizabeth WatkinsComment